Small and medium sized printers in Mississauga and the rest of Canada looking to make the link with technology will have some help through a new government sponsored program, called Digital Technology Adoption Pilot Program (DTAPP).

For print companies looking for innovative ways to market their printing services, a new company in the Toronto/Mississauga area is about to offer some web storefront services designed to make taking client orders much easier.

Prominent designer of TAXI, a chief creative agency believes that print has the power to surpass digital campaigns and that print advertisings are more effective and more emotional than digital marketing campaigns. The attractiveness of printed materials can go a long way in promoting a product or brand.

Canada’s largest grocer, Loblaw Companies Limited has decided to give Canadians more of what they are looking for- healthy living content magazines, all while promoting their own in house brands. Transcontinental Media will provide multiplatform content that includes six printed magazines per year, as well as a variety of other press releases and weekly e-newsletters. The magazine will be entitled Juice and will be aimed at grocery consumers and household decision-makers, mainly women.

An American study has revealed that the print and its use in industry is still held in very high regard, especially when considering the efficacy of advertising, recent surveys by Readex research has revealed.

Joining an industry-wide international organization dedicated to spreading knowledge and improving the future of an industry should be an endeavour of every company. Unfortunately, print companies in Canada have not jumped on board the International Printers Network (IPN) memberships.

HP Canada, market leader in printing and graphic design technology, has selected a list of appointments in executive management to take place on November 1.

$100 may seem expensive for a printed Margaret Atwood book, but the revolutionary new straw paper used is well worth the money, print companies and industry proponents say.